For over 17 years, we have been making and selling handmade wreaths, turning a passion for crafting into a flourishing business. Through the years, we have discovered the power of sharing my creations and teaching others how to make and sell their own designs. One remarkable platform that has been instrumental in our success is Pinterest.
Pinterest isn’t just a social media platform; it’s a visual search engine and a discovery tool that has brought significant traffic to our products and services. Here’s how you can use Pinterest to grow your handmade business, just as we have.
Understanding Pinterest for Business
Pinterest is where inspiration meets action. It helps users find creative ideas and products, and by leveraging this platform, you can reach customers at the moment they are looking for something new, unique, and beautiful.
Creating a Pinterest Business Account
Start by ensuring you have a Pinterest Business account. This type of account unlocks valuable features like Pinterest Analytics, Promoted Pins, and Rich Pins, setting the stage for your business success.
Steps to Create a Pinterest Business Account:
- Sign up or Convert Your Account: If you already have a personal account, convert it to a business account.
- Complete Your Profile: Add a profile picture, a compelling business description, and a link to your website or online store.
- Claim Your Website: This ensures that your profile picture appears on any Pins that originate from your site, adding credibility and driving traffic.
Optimizing Your Pinterest Profile
Your Pinterest profile acts as a storefront for your business. Here’s how to make it as inviting and effective as possible:
- Profile Picture: Choose a clear logo or an attractive image that represents your brand.
- Bio: Write a concise and informative bio that includes relevant keywords.
- Website: Make sure your website link is active and trackable.
Creating Engaging Boards
Boards are essential for categorizing your pins by theme, helping users easily find what they are interested in.
Tips for Effective Boards:
- Relevant Themes: Create boards that reflect your business, such as “Handmade Wreaths,” “DIY Craft Ideas,” or “Seasonal Decor.”
- Keyword-Rich Titles and Descriptions: Use keywords that potential customers might search for.
- Attractive Covers: Choose eye-catching images as your board covers to draw in viewers.
Pinning Best Practices
Pins are the heart of Pinterest. To promote your handmade business effectively, your pins need to be visually compelling and optimized for search.
Creating Attractive Pins:
- High-Quality Images: Use bright, clear, and high-resolution images of your products.
- Vertical Orientation: Pinterest favors vertically oriented pins (735px by 1102px).
- Text Overlays: Add informative and appealing text overlays that describe your product or tutorial.
- Brand Consistency: Use consistent fonts, colors, and styles that align with your brand identity.
Pin Descriptions:
- Detailed Descriptions: Craft detailed and engaging descriptions, using your main keywords naturally.
- Hashtags: Use relevant hashtags to increase discoverability.
- Call to Action: Include a call to action, like “Shop now” or “Learn more,” to encourage user engagement.
Utilizing Rich Pins
Rich Pins provide extra context about your pins, enhancing the user experience and driving more traffic to your store.
Setting Up Product Pins:
- Add Meta Tags: Include the appropriate meta tags on your website.
- Validate and Apply: Validate your Rich Pins and apply through Pinterest.
Rich Pins update automatically to include important details like pricing and availability, keeping your customers informed.
Joining Group Boards and Collaborations
Group boards allow multiple Pinterest users to contribute to the same board, expanding your reach.
Finding and Joining Group Boards:
- Use Tools: Utilize tools like PinGroupie to find relevant group boards.
- Request to Join: Follow the admin’s instructions to join the board, typically found in the board description.
Promoting Pins with Pinterest Ads
Pinterest Ads (Promoted Pins) can give your content a significant boost, especially during peak shopping seasons.
Creating Promoted Pins:
- Select a Pin: Choose a high-performing pin to promote.
- Set Targeting Options: Define your audience based on interests, demographics, and keywords.
- Campaign Budget: Set a budget and bid for your campaign.
Promoted Pins help you quickly reach a larger audience and drive more traffic to your store.
Analyzing and Improving Performance
Pinterest Analytics offers insights into how your pins are performing. Regularly reviewing these analytics helps refine your strategy for better engagement and conversions.
Key Metrics to Track:
- Impressions: Number of times your pins were seen.
- Clicks: Number of clicks to your website.
- Repins: Number of times your pins were saved by other users.
Use these insights to improve your pinning strategy and focus on what drives the best results.
Consistency is Key
Consistency has been pivotal for us in maintaining and growing our traffic through Pinterest. We pin regularly, ensuring a steady flow of content that keeps our audience engaged and coming back for more. By maintaining a consistent pinning schedule, we can keep our brand fresh in the minds of our audience, which helps to build trust and credibility over time.
Regular pinning also helps to take advantage of Pinterest’s algorithm. The more active you are on Pinterest, the more likely your pins will be seen by a broader audience. This increased visibility can lead to more repins, clicks, and ultimately, more traffic to our website.
Consistent pinning allows us to showcase new products, seasonal collections, and behind-the-scenes content on a regular basis. This variety keeps our content interesting and our audience intrigued. By sharing different types of content, from tutorial pins to customer testimonials, we cater to different interests and needs within our audience, thereby broadening our reach and engagement.
For example, during the fall season, we ensure that our Pinterest boards are filled with engaging content such as tutorials on making autumn-themed wreaths, photos of our latest fall designs, and tips for decorating with wreaths. This seasonal approach not only keeps our content relevant but also drives traffic during peak times when people are most interested in purchasing handmade wreaths.
Tools like Pinterest’s scheduling features or third-party scheduling apps can help maintain this consistency without the need to pin manually every day. By planning and scheduling pins in advance, we can ensure a regular flow of content, even during busy periods. Consistent pinning helps us stay top-of-mind for our audience, increases our visibility on Pinterest, and drives sustained traffic to our site.
We invite you to join Design With The Pros Club
Learning from our experience, we now teach others how to create and sell their own handmade wreaths through Design With The Pros Club. If you’re looking to turn your crafting passion into a successful business, join us! Gain access to exclusive tutorials, business insights, and a community of like-minded creators eager to support each other’s success.
Leveraging Pinterest can elevate your handmade business, bringing more visibility, traffic, and sales. Are you ready to take your handmade business to the next level using Pinterest? Let’s get started together!
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