How to Know WHEN to Start Making Seasonal Wreaths to Sell

One of the most common questions people have when starting a business selling wreaths, or any craft for that matter, is WHEN to start working on seasonal inventory that you are going to list to sell. The most important tip to remember is to always stay a step ahead of your buyer.

You want to always be sure that you have your designs or inventory ready BEFORE your buyers begin their search, so that when the time comes that they are ready, your products are ready for purchase. Often times, your buyer will search around, or “window shop”, for a while before they take the plunge to purchase, so it is important to have your wreaths, or other items, available to browse, so that when a buyer commits, YOUR item is the one they commit to purchasing!

Another good rule of thumb is to check with your local craft stores. If you notice, they seem to be putting out seasonal items earlier and earlier each year, but it is because the demand from consumers is coming earlier, and crafters need to have the materials available to be able to work on their inventory. When craft stores change seasons, it is a good idea for you to start changing your focus and gearing up for the next season.

Here is a schedule that we typically go by to know when to START making wreaths for each season and holiday so that we have our collection ready in time for buyers who are shopping for that season. I hope that you find this schedule helpful! You may need to tailor this schedule to suit your business, for example, if you work on a made to order basis, and your items require more time to complete, you may need to start working on your collection for each season even earlier.

For the ultimate guide to selling wreaths online, be sure to read our new book, Wreath Business Blueprint.


Valentine’s Day – Middle of December – Beginning of January

Mardi Gras – Middle of December –  Beginning of January

St. Patrick’s Day – Middle of January – Beginning of February

Spring – Beginning of February

Mother’s Day – Middle of March

Summer – Beginning of April – Middle of April

Memorial Day – Beginning of April – Middle of April

Father’s Day – Beginning of May

Fourth of July – End of May

Christmas in July (SALE) – Middle to End of June (be ready to launch July 1st)

Collegiate/Football Season – Beginning of July

Fall – Beginning of July – Middle of July

Halloween – Beginning of August

Christmas – Beginning of October

Winter – Beginning of November


Wreath Making Calender

If you would like to know more about making and selling wreaths, join Design With The Pros Club.

Please feel free to leave a question about when to know how to start making wreaths for each season.