One of the most common questions people have when starting a business selling wreaths, or any craft for that matter, is WHEN to start working on seasonal inventory that you are going to list to sell. The most important tip to remember is to always stay a step ahead of your buyer. You want to make sure that you have your designs or inventory ready BEFORE your buyers begin their search, so that when the time comes that they are ready, your products are ready for purchase. Often times, your buyer will search around, or “window shop”, for a while before they take the plunge to purchase, so it is important to have your wreaths, or other items, available to browse, so that when a buyer commits, YOUR item is the one they commit to purchasing!
Another good rule of thumb is to check with your local craft stores. If you notice, they seem to be putting out seasonal items earlier and earlier each year, but it is because the demand from consumers is coming earlier, and crafters need to have the materials available to be able to work on their inventory. When craft stores change seasons, it is a good idea for you to start changing your focus and gearing up for the next season.
Here is a schedule that I typically go by to know when to START making wreaths for each season and holiday so that I have my collection ready in time for buyers who are shopping for that season. Hopefully you will find this helpful! You may need to taylor this to suit your business, for example, if you work on a made to order basis, and your items require more time to complete, you may need to start working on your collection for each season even earlier.
Valentine’s Day – Beginning of January
Mardi Gras – Middle of December – Beginning of January
St. Patrick’s Day – Middle of January – Beginning of February
Spring – Beginning of February
Mother’s Day – End of March
Summer – Beginning of April – Middle of April
Memorial Day – Beginning of April – Middle of April
Father’s Day – Beginning of May
Fourth of July – End of May
Christmas in July (SALE) – Middle to End of June (be ready to launch July 1st)
Collegiate/Football Season – Beginning of July
Fall – Beginning of August
Halloween – Beginning of August
Christmas – Beginning of October
Winter – Beginning of November